Audit your ad account in 60 seconds. Without handing over the keys.
Upload three CSVs and see exactly when your CPA started climbing, which search terms are accelerating your waste, and what broke two weeks ago that you haven't noticed yet — a trend-aware audit no static scorecard can give you. No API access, no OAuth, no account in anyone's database. Your data's gone the second we're done.
Health Score
C
$2,847 est. waste/mo
Top Wasters
CPA Trend
↗ CPA +23% since Mar 19
Health Score
C
$2,847 est. waste/mo
Top Wasters
CPA Trend
↗ CPA +23% since Mar 19
What you get
Most accounts have 3–5 fixable problems burning budget.
Kindling shows you which ones, what they're costing, and how to fix them.
30-day trend — last 3 metrics
See your trajectory
Six metrics tracked daily. Change-point detection flags when performance shifted.
Quality Score distribution
Avg QS: 4.8 · Low (1-3) · Grey (4-7) · High (8-10)
Quality Score breakdown
Spend-weighted average QS with component diagnosis across all keywords.
Top wasting queries
Search term waste
The exact queries burning your budget — with dollar amounts and negative keyword recommendations.
7 scored sections
Trend Summary
Account trajectory
Search Term Waste
Wasted spend identified
Account Structure
Campaign organization
Budget Efficiency
Spend allocation
Keyword Health
Quality Score analysis
Conversion Tracking
Tracking integrity
Action Plan
Prioritized fixes
Every section scored and explained
Each section includes findings, severity levels, and estimated dollar impact on your monthly spend.
How It Works
From export to insight in under a minute.
No Google login. No API token. No account creation. Just three CSV files from the Google Ads UI you already know.
Export your CSVs
In Google Ads, go to Reports → Download → CSV for your Campaign, Keyword, and Search Terms reports. Add the Day segment (Segment → Time → Day) to enable trend analysis.
Step-by-step guideRead Our Google Ads CSV Export GuideUpload in seconds
Drop all three files onto the upload zone. No renaming required — Kindling auto-detects which file is which by fingerprinting the column headers.
Get your report
In under 30 seconds, you get a health score, six scored sections, and a list of the search terms wasting your budget — ready to act on immediately.
Start your audit
Upload yourexports
Drop your Campaign, Keyword, and Search Terms CSV files. Auto-detected. No labeling required.
Read our Google Ads Export GuideDrop your Google Ads exports here
Campaign, Keyword, and Search Terms CSVs or browse files
Campaign report
Not uploaded
Keyword report
Not uploaded
Search terms report
Not uploaded
We'll send you a link to view your saved report.
Pricing
Start free. Unlock the full picture for $49.
No subscription. No account. Pay once, get your report instantly.
Free
No credit card required
Full Report
One-time · Instant access
Agency Pack
5 credits · Use anytime
FAQ
Common questions.
Your CSV data is parsed entirely in your browser and never stored on our servers. The analysis engine processes it in memory and immediately discards it. We store only the computed results (scores and findings), not the raw data.
No. Kindling works entirely from CSV exports you download manually from the Google Ads UI. No OAuth, no API keys, no developer token. Just three standard report downloads.
Kindling works without it — you'll still get all six scored sections and the Search Term Waste analysis. You'll just miss the trend charts and change-point detection. To enable trends, re-export with Segment → Time → Day applied.
It's a one-time payment via Stripe. No subscription. You get permanent access to your full report link for 90 days, plus a PDF download.
Five report credits you can use anytime — one per client account. Credits don't expire. Ideal for agencies auditing multiple accounts.
The analysis is based on the data in your exports and well-established Google Ads optimization heuristics. Dollar impact estimates are clearly labeled as estimates. The tool is built by practitioners who run PPC campaigns professionally.