Patterns, breakdowns, and practitioner guides from the team building Kindling.
Quality Score quietly decides what you pay per click on every keyword in your account. This guide covers what it is, how each component works, how to diagnose problems by component, and how to fix them with concrete steps.
Most Google Ads accounts spend 15 to 25% of their budget on search terms that will never convert. This guide shows you exactly how to find your wasted spend, name the most common categories of waste, and fix it with a clear negative keyword process.
A 10-minute walkthrough of the three CSV exports you need from Google Ads, with the current 2026 navigation paths and the one segment setting most guides forget. Designed for anyone pulling data for an audit, analysis, or upload to Kindling.
A complete Google Ads audit framework: account structure, budget efficiency, keyword health, search term waste, and conversion tracking. Complete with concrete thresholds, dollar-impact math, and a prioritized fix-list. Built for practitioners who want results, not a checklist.
A quick intro to who we are, why we built Kindling, and how a 60-second ad audit can actually be useful without you handing over your account credentials.
Upload three CSVs and Kindling will surface the same patterns we write about — scored, dollar-quantified, and ready to act on in under a minute.